Uber Rebrand
Rebranding Project
(Personal Project, not Commercial)
Logo Design
Branding Colors
Uber White
#ffffff
Uber Safety
#76bb66
Uber Black
#141414
Typeface
App Icon
Apple Format
Samsung Format
Vehicle Design
Billboards
Motion Graphics
Logo In Motion
Travel Advert
Move Together
Case Study
A closer look at the creative process behind the Uber Rebranding, from research and concept development to final design execution.
Brief Description
The brief I set myself for this project was inspired by the brief that was given by Uber to Wolf Olins in 2018, when they had to rebrand Uber to evolve it from a startup to a global brand. This rebrand included:
A logo refresh
Color refresh
A brand manual
Vehicle Liveries
Various motion graphics to bring the brand to life.
Marketing Billboards & Posters
App icons